At 9mad, we understand that your personal data belongs to you. This Privacy Policy explains, in plain terms, exactly what information we collect when you use the 9mad platform, why we collect it, how it is stored and protected, who it may be shared with, and what rights you have over it. This policy applies to all players accessing 9mad from Pakistan and any other jurisdiction where 9mad is accessible.
Six core commitments that govern how 9mad handles the personal data of every player on the platform.
9mad collects only the personal data that is strictly necessary to operate a licensed gaming service — account registration details, identity verification documents, payment information, and gameplay records. We do not collect data we do not need, and we do not retain data beyond its useful life.
All data transmitted between your device and the 9mad platform is encrypted using 256-bit SSL/TLS protocols. Personal data stored on 9mad servers is encrypted at rest. Access to player data within 9mad's internal systems is restricted on a strict need-to-know basis with full audit logging.
9mad does not sell, rent, or trade your personal data to any third party for their own independent marketing or commercial purposes. Data sharing with third parties is limited to licensed payment processors, KYC verification providers, game software suppliers, and regulatory authorities — all operating under binding data protection agreements.
You have the right to access, correct, and request deletion of your personal data held by 9mad. You can object to certain uses of your data and request its portability. Requests are handled within thirty days and at no cost to you. Contact 9mad support via live chat to exercise any of these rights.
Marketing communications from 9mad — including email promotions and SMS offers — are sent only to players who have opted in to receive them. You can withdraw your marketing consent at any time via your account settings or by contacting support. Opt-out requests are processed within 48 hours.
9mad retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law and licensing obligations. KYC documentation and transaction records are subject to mandatory minimum retention periods under anti-money laundering regulations. Data no longer required is securely deleted.
9mad recognises and upholds the following data subject rights for all players. Contact our support team via live chat to exercise any of these rights.
Request a copy of all personal data 9mad holds about you, including account details, KYC records, transaction history, and gameplay logs.
Request correction of any inaccurate or incomplete personal data held on your account. Updates to name, address, and contact details can be made via support.
Request deletion of your personal data where it is no longer necessary for the original purpose, subject to legal retention obligations under AML and licensing regulations.
Object to 9mad's processing of your personal data for direct marketing purposes. Such objections are always honoured without requiring justification from you.
Request that 9mad restricts processing of your data in certain circumstances — for example, while a data accuracy dispute is under review.
Receive a copy of your personal data in a structured, machine-readable format where the processing is based on your consent or the performance of a contract.
Withdraw consent for any processing based on consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Lodge a complaint with the applicable supervisory or licensing authority if you believe 9mad has not handled your personal data in accordance with this policy.
The data controller responsible for the personal data of 9mad players is the operator of the 9mad platform, an internationally licensed online gaming company operating the website accessible at 9mad.net. As data controller, 9mad determines the purposes for which and the means by which personal data is processed, and bears responsibility for ensuring that such processing complies with applicable data protection laws and 9mad's licensing obligations.
For all data protection enquiries, requests to exercise data subject rights, or complaints relating to the handling of your personal data, you may contact the 9mad Data Protection function via the on-site live chat support channel or by emailing [email protected].
9mad collects the following categories of personal data in connection with the operation of the 9mad platform and the provision of its services to Pakistani players:
Note: 9mad does not collect sensitive special-category data such as racial or ethnic origin, religious beliefs, political opinions, or health data except where directly relevant to a responsible gaming referral and provided voluntarily by the player.
9mad collects personal data through the following mechanisms:
9mad processes personal data on the following legal bases, depending on the specific processing activity:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract |
| KYC identity and age verification | Legal obligation (licensing requirements) |
| Processing deposits and withdrawals | Performance of a contract |
| Anti-money laundering checks | Legal obligation |
| Fraud detection and prevention | Legitimate interests |
| Responsible gaming monitoring | Legal obligation / Legitimate interests |
| Direct marketing communications | Consent |
| Platform analytics and improvement | Legitimate interests |
| Customer support | Performance of a contract |
| Regulatory reporting | Legal obligation |
9mad uses the personal data it collects for the following purposes:
Purpose Limitation: 9mad will not use your personal data for any purpose that is incompatible with the purposes described in this policy without obtaining your prior consent or as required by law.
9mad shares personal data with the following categories of third parties, strictly on a need-to-know basis and under binding contractual data protection obligations:
No Data Sales: 9mad does not sell, rent, broker, or otherwise transfer your personal data to any third party for that party's own independent commercial or marketing purposes. Any data sharing arrangement involves a formal contractual data processing agreement.
Given that 9mad operates as an international gaming platform, your personal data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, 9mad ensures that adequate safeguards are in place to protect your data in accordance with applicable data protection principles, including:
Where 9mad transfers data to game software providers located in the European Economic Area, those providers are subject to GDPR obligations which 9mad considers to provide appropriate protection for your personal data. For data transfers to providers in other jurisdictions, 9mad applies contractual safeguards on a case-by-case basis.
9mad implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
Despite these measures, no internet-based data transmission or storage system can be guaranteed to be 100% secure. In the event of a data security breach that poses a risk to your rights and freedoms, 9mad will notify affected players and applicable authorities in accordance with its legal obligations.
9mad retains personal data for different periods depending on the category of data and the purpose for which it was collected:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Legal / AML obligation |
| KYC verification documents | 5 years post account closure minimum | AML regulatory requirement |
| Transaction records | 5 years post-transaction | AML / licensing obligation |
| Gaming activity logs | 3 years post last activity | Licensing obligation |
| Support communications | 3 years post account closure | Legitimate interests |
| Self-exclusion records | Duration of exclusion + 5 years | Responsible gaming obligation |
| Marketing consent records | Until withdrawn + 3 years | Legal compliance |
| Technical / device logs | 12 months rolling | Security / legitimate interests |
Following the expiry of the applicable retention period, personal data is securely and permanently deleted or irreversibly anonymised so that it can no longer be associated with an identifiable individual.
9mad uses cookies and similar tracking technologies to operate the platform, maintain your login session, and improve the user experience. The following types of cookies are used:
These cookies are strictly necessary for the 9mad platform to function. They maintain your authenticated session, store your language and display preferences, and enable core security features. Essential cookies cannot be disabled without impairing platform functionality.
Analytics cookies collect anonymised data about how players interact with the 9mad platform — which pages are visited most frequently, where players spend the most time, and where navigation issues arise. This data is used exclusively to improve the platform experience. Analytics cookies are set on the basis of legitimate interests.
Preference cookies remember choices you make on the platform — such as your preferred lobby view or recently played games — to provide a more personalised experience on subsequent visits.
You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling essential cookies will affect the functionality of the 9mad platform and may prevent you from logging in or completing transactions.
9mad processes certain additional data categories in connection with its responsible gaming obligations. This includes records of deposit and loss limits set on your account, session time alerts, cool-off periods, self-exclusion requests, and any communications relating to player welfare interventions.
Responsible gaming data is treated with heightened sensitivity. It is processed on the basis of legal obligation (licensing requirements) and legitimate interests in player welfare protection. This data is never used for marketing profiling and is accessible only to 9mad staff operating the responsible gaming and compliance functions.
Confidentiality Guarantee: All responsible gaming communications and records are handled in strict confidence. If you self-exclude from 9mad, that exclusion record is retained for the duration of your chosen exclusion period plus a minimum of five years thereafter, but is never shared beyond 9mad's internal responsible gaming team except where required by law.
9mad is a strictly adult-only platform. No person under the age of 21 years is permitted to register an account, deposit funds, place bets, or access any part of the 9mad service. 9mad does not knowingly collect personal data from any individual under 21 years of age.
If 9mad becomes aware that an Account has been registered by a person under 21 years of age, or that false identity documents have been provided to circumvent age verification procedures, the Account will be immediately suspended, all gameplay voided, and any deposited funds returned following an investigation period. Winnings from underage play are forfeited in full.
Parents and guardians are encouraged to use parental control software to restrict access to gambling sites on devices used by minors. 9mad supports the use of third-party age verification and website blocking tools to protect children from exposure to gambling content.
9mad sends marketing communications to players who have provided explicit consent to receive them. Marketing communications include email promotions, SMS bonus offers, and in-platform notifications about new games, tournaments, and special events.
Marketing consent is requested during account registration but is entirely optional. You can register a 9mad account without opting in to marketing. Consent can be granted or withdrawn at any time via your account settings or by contacting 9mad support.
You can withdraw your consent to receive marketing communications at any time by:
Opt-out requests are processed within 48 hours. Note that withdrawing marketing consent does not affect transactional communications such as deposit confirmations, withdrawal notifications, responsible gaming alerts, or other service messages essential to account operation.
Players who have applied a self-exclusion to their Account will not receive any marketing communications from 9mad for the duration of the exclusion period, regardless of prior marketing consent status.
9mad reserves the right to amend this Privacy Policy from time to time to reflect changes in data processing practices, legal obligations, or platform functionality. Material changes to this policy — including changes that expand the categories of personal data collected, introduce new processing purposes, or alter the rights available to players — will be notified to all registered players via email no less than thirty (30) days prior to the amended policy taking effect.
Non-material amendments — such as clarifications, typographical corrections, and updates to contact details — may take effect immediately upon publication on the 9mad website. The effective date of the current version of this Privacy Policy is stated at the top of this document.
Your continued use of the 9mad platform following notification of any amendment constitutes your acceptance of the revised Privacy Policy. If you do not agree with any amendment, you may request closure of your Account and withdrawal of your remaining balance prior to the effective date of the change.
For any questions, concerns, or complaints relating to this Privacy Policy or 9mad's handling of your personal data, or to exercise any of your data subject rights, please contact the 9mad Data Protection function through the following channels:
9mad aims to respond substantively to all data subject rights requests within thirty (30) calendar days of receipt. Complex requests may require additional time, and 9mad will inform you of any extension and the reasons for it within the initial 30-day period.
If you are not satisfied with 9mad's response to a data protection complaint, you have the right to lodge a complaint with the data protection supervisory authority in the jurisdiction applicable to 9mad's licensing framework. Contact details for the relevant authority can be provided upon request via 9mad support.
Document Reference: 9MAD-PP-2026-EN-PK-v1.0 | Effective: 1 January 2026 | Controller: 9mad International Gaming | Governing Language: English
Have questions about how 9mad handles your personal data? Our support team is available 24/7 to assist with data protection enquiries, rights requests, and privacy concerns — in Urdu or English.
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